It is an herculean task... moreover I would never encourage Bing as I still prefer Google over Microsoft as a company. MS abused its monopoly in the past far too much for my comfort! Regards, RightMan
I do not think just encourage peoples to use Bing can make collapse toward Google, not even thinking about Altavista - They are already dead. You cannot convince a lot of peoples to go "Bing it" instead of "Google it" unless you can give them a reason. Actually, the quality of results may not an important issue for regular users anyway. They just use because it is "Google" and nothing more than that. Google have taken years built and branding themselves via quality free online tools and software. What is the Bing strategy to come over Google by branding marketing? I do not see any from Microsoft until now.
Why the hell anyone will use Bing and why do that? And I don't have any brothers and sisters who work in Bing. And its almost impossible to even shake Google a little bit.
I don't think webmasters will try to use Bing instead of Google actively. If Bing can bring the better experience to its users, it will get popular sooner or later. But the fact is that Google is a better choice for most people obviously.
Bing sucks so bad. It takes 2 to 4 months to get a site listed there. By the time the site is listed the world has moved on. Why anyone would want to use bing is just crazy.