After your new site is built, the most important thing is let the others search and find the site on the internet. Most of the website masters think of submitting the new site to kinds of search engines, well, it's easy but outdated. Generally, google will index your new site with 2 to 4 days. But if you don't get into the proper way, it may ferry you to the crooked road. As the foregoing statement, the way that submitting to kinds of search engines is outdated, but what's the most active and efficient way? Once a Google Guy said, "Google pays less and less attention to such kinds of submitting and crawls more slowly on this part of data." Or you may have submitted your site to the public directories, such as DMOZ.org. But as to a new site which has no rich contents, to be listed in these directories will be difficult and far-flung. So, here's the most active and efficient way: Get more backlinks. These links do not always exist on the homepage of the others sites, the inner page is OK. As a matter of fact, at the very beginning, there's no much visits and it's difficult to find some quality link partners. But you'd better find some google site with PR higher than 6, which could be updated and crawled by google everyday. Get google backlinks is the most efficient way to let google find and index yours! However, it's not a easy task. Really? It's easy! Most of the sites... source: www.upvery.com
I think this is a kind of good marketing. He is not fooling nobody. He has the link in the signature, so all of us have the knowledge that it is his site. Good luck for you man, and thanks.
Regarding the self-promotion tactic - I say as long as it's a helpful source of info, promote away! Where might a new blogger with a new site find a PR6 page to link with me? Thanks!