On November 13th, I received only 57 impressions on my ads, but made $1.50. Yesterday, I received over 1,000 impressions, but earned less, just $1.30! What? How does that make sense?
It is really hard for me to comment on this question as there is not much information about your situation. Are you saying that ads promoting your services and products were served up 50 times one day and 1000 times the next day on a different website that you paid to get traffic? If so, this simply means that the 50 impressions were much better targeted to your ideal prospect while the 1000 impressions were served to unqualified (for you) prospects. But, I may be missing something on this....