Hello, When I target my country with my campaign : - I get 1000 clicks /day. I need to target a specific region to get more click in this region. The region size is 1/20 of my country. To make sure I get more click, I set a 2 times higher CPC. I expected to get : 1000 / 20 = 50 clicks (I expected really 100 clicks) But I am getting 5 or 6 :-( Even the region that I target is less competive (less competitor running ads). The ads are similar. It is normal to get this results ? I have done something wrong ?
Are you using exact phrase or global? Also did you check where the ads show up? Are they on top of 1st page or what? Such CTR totally sucks but i bet theres something set up wrong there and its fixable. I made today a campaign for 30k keywords. And before i fully uploaded it, i already had 50 clicks
This may be down to the IP addresses, it depends where the main internet providers are based as many hundreds of people will appear geographically to be in the same location as their internet provider.