so you mean we have to show just 1 ad on our site if we want to get good revenue. but if show more than 1 ad on our site we will lost our revenue.
I don't know about you, but for my website it works. It depends on your niche. I just switched to 1 adsense content ad instead of 3 few days back and my CTR went up. Or may be it coz of the little optimization I did.
I made them up for the case study but I usually do a lot better than that with some of my websites with similar traffic so the stats are more than realistic.
What inspired me to test http://www.dailywebideas.com/less-adsense-ads-means-more-money-for-you/ That is just perfect enough. And it is not only this site, reading this, many others tried and got the benefits and linked back to this site, I other big blogs also pinging back to this blog, explaining and referring to the test by Jane http://www.johntp.com/2007/06/20/make-more-money-with-less-adsense-ads/ Read the comments above ^^ some benefitted too. I am definitely going to try this out. I am currently put channels for all 3 ad blocks and 1 for link unit. Lets see which performs best and will try to lessen ads rather 3 blocks (2 on all pages except threads, and 3 on thread pages)
Ah another one up for an experiment, nice But let your 3 ads run for 2 weeks monitored by channels for each ad. Then after two weeks remove one ad and let the rest run for another two weeks. And publish your starting point like I did in this post This way it is much more objective then a simple "my CPC increased ALOT! blabla" Mine did too, even with several ads on my site by simply building traffic, getting good content and people that are interested in my topic Let's objectify if it is "a Tale or the Truth" StarBuG
if you believe in google smart pricing- it's true. less ad, less impressions, probably same number of clicks (range)- this gives impression to google of better quality site and therfore high percentage per click.
I swear god I had 900 clicks with 16.000 pageviews on june REAL STATS but you won't have the website of course you have to believe me but it is not a forum. BTW I checked out your website : - I don't understand german so no comments on the content - Good ad blending (espacially the link units at the bottom 120-90 or so, a great idea!) - The experiment will give you no results as your unit stats are close. - If you remove and ad unit, you should remove the top one if it has a low CTR compared to others.
The top ad is the best performing ad on my site. I don't fit your special criteria you state on your blog. The higher the CTR is the higher the revenue is on my site. I don't have high CTRs with low revenue. But there are general believes that less ads (always) bring more revenue and I try to make a point here Thx for the complement by the way StarBuG
It is a very low performing ad anyway so there would be no real loss here. But it is enough to make my point
Damn ofcource it would not be a forum You would get 50 clicks or more with that much impressions on a forum
Since Google raised the ad block limit from one per page, to two and later three, everyone decided it would be a good idea to take Google up on this and max out the number of ad blocks on their pages. Not a good idea. Remember that when you publish Google Adsense ads on your pages, Google is effectively syndicating their Adwords ads which is a pay per click ad network. In other words, the ads at the top (by and large) are there because the advertisers for those ads are paying more than the advertisers with ads at the bottom. (Yes, I realize that Google takes into account an ad’s click-through rate, but still the primary variable is bid price.) So, if you max out the number of ad blocks on your page, you go from having 4 ads, assuming you’re using the large rectangle ad block, to 12. (4 ads per ad block and 3 blocks gives you 12 total ads.) Now most people would think this is a good thing. After all, the more ads the more chances you have of getting a click, right? Actually, that’s very very WRONG! Not only do you get less clicks the more ads you have (according to my tests), you earn much less for every click you do get. And if you think about it, it makes sense. If the top ad on your page is pays you $0.60 per click, there’s a very good chance that the bottom 4 all pay less than $0.10. So what you’re really doing is trading higher-priced clicks for lower-priced clicks. Not good. On virtually every page I’ve tested, 4 ads seems to be the sweet spot. Occasionally (especially in markets that have few advertisers), a 2 ad block pulls the best combination of earning per click (EPC) and click-through rate (CPC) which is exactly what you want. So right now, if you’re running more than one ad block on your page, test that same page with just a single block. I’m betting you’ll make more money.
Definitely correct ^^^ Very good post! What I read also was that, by putting more ads, you are putting in a competition for the ads, means giving a chance to a visitor to click on low paying ads rather high paying, if one ad block is displayed, clicks might be less but will give you more than more ad blocks. It might not work for all, so I am still in testing stage. Today I found that out of 3 ad blocks, the most clicks I get on the top ad block and 1 ad block nearly received 0 clicks and 0.00 $$, and total revenue generated was $16.71, so I just removed that ad block. Lets hope it works for my site. Just notice and see why DP has only 1 ad block on the top! Notice all the high earning websites having less ad blocks...WHY? There must be a reason they do it and earn so much, and low earning people have many ad blocks waiting for traffic to increase earnings. This is what makes me go for it ^^
Definitely not correct in my opinion. I stated why In my previous posts. To quote my argument: But to prove my point I am running the experiment right now.