The web is full of helpful cookbook recipes on marketing your small business. These guides are valuable, and will help you improve your business, if you follow them. But which ones should you use? The problem is, you only have so much time in the day. To become adept in every tactic, you’d have to become a marketing expert and stop working on your business. Everywhere you look, you can find guides for networking using Twitter, driving quality traffic with Stumbleupon, sending yourself viral on YouTube, and getting on the front page of Digg. There is plenty of instruction on how to use offline marketing, too, whether to distribute a press release or get in the mainstream media. It’s simple to find guidance on “how toâ€, but not as much about “which toâ€. Choosing which marketing tactics to use, and how, is called marketing strategy. Read more about using marketing strategy to pick the marketing tactics that will work for you.
I think before making these decisions, it helps to evaluate the target audience you are intending to reach, and then think about the kinds of places that will be likely to attract their eyeballs.
Like I was saying elsewhere, postcards are a somewhat affordable option if you've got a target audience w/ addresses you can ascertain before you mail. Like if you know companies that you think need (better) websites, you would find the proper person in the organization and send a postcard w/ your site address on it and why they should check out your web building portfolio or skills etc. An email that gets deleted or spamboxed faster than paper postcard in the mail addressed to a person by name