n this article we'll cover Off-Page SEO and hopefully you'll see how important it is to get both on & off page SEO working in harmony together to get the results you need. Now a word of caution here don't get wrapped up in the fancy terms, on-page, off-page etc its pretty simple stuff. 2 Areas - Both Important - Most people don't know that there are two different categories of SEO strategies. There are two broad categories of what Google thinks is the most important. 1. Everything inside your website (a.k.a. On-Page SEO) 2. Everything outside your website (a.k.a. Off-Page SEO) Important Tip-Where Importance Lies Ironically Google places more importance on things outside your website (Off-Page SEO). It's based on how many other websites point to yours. That's basically how they measure the popularity of your website. However, don't think that means you can ignore the inside of your website. You have to do both of these well because they depend on each other.