Today I checked out my account and found something really cool 0.72 for just one click I took long time with me to find out how can i configure my site to this word, but what i did is the following: 1 I used this amazing tool: http://uv.bidtool.overture.com/d/search/tools/bidtool/ but the important thing is how many sites pay for the word not only how high it is. Cheers!
i know most of you know it, but i tried to figure how many websites should bid on the word you choose anyway, 'thank you' should be nice
obvioiusly you woiuld want many bidders the more the better and you want more bidders than you offer ad spaces so people actually HAVE to bid to get a free ad-slot on that page but also you'll see that every keyword belongs to a market with a precise financial potential hence all has a natural limit - better businessmen may go higher in bidding because they may find means to profit more from the increased traffic they get. basically its the law of offer and demand - of iffer of ad-slots higher than the demand for it - prices go down - else up also you may see variations in the number of bidders depending on season, weekdays and other factors. if you hve a keyword oriented page with few bidders - you risk to run out of advertisers and hence no income at all or PSA
What you see there is the MAXIMUM click the advertiser is prepared to pay. If advertiser a is prepared to pay 72cents a click and advertiser b only wants to pay 10cents then advertiser a will only pay 1 cent more than advertiser b. This means your share will a percentage of 11 cents rather than 72 cents.