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Lead Scoring - favourite features and how do you use it?

Discussion in 'General Marketing' started by MattFenn, Jun 28, 2018.

  1. #1
    I'm looking for a sense check on how people actually use lead scoring as part of their marketing automation and what particular features are critical and which ones are a 'nice to have'.

    The basic requirements seem to be:

    • Update a score based upon certain activity such as viewing pages, opening emails, submitted a form, visited a landing page etc.

    • Update a score based upon a custom field from a conversion form.

    • Triggering a score change from an automation.

    • Having a score decay rate or time frame.
    How do you use lead scoring? Is there anything you'd like to see that current systems don't offer? Thanks in advance!
    MattFenn, Jun 28, 2018 IP