I saw one Indian News Site cnnibn is using very latest way of banner advertising. Few are :- 1. When your mouse hover any 728x90 banner at the top that banner automatically expands vertically downward and makes the ad very big, eyecatching and prone to click. 2. A banner only popup. This is the coolest type of pop i have ever seen . A x size banner image pops without any border or window around it. Also that banner image/flash has a close link over it. I don't know how these were implemented. If anyone know then please share it here. We can also try these kinda advertisements on out site with our direct advertiser's banners.