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Latest Google link quality update and penalty effects discussion

Discussion in 'Link Development' started by EvcRo, Mar 15, 2023.

  1. #1
    Lately i got some questions from new (potential) clients that need to fix some penalties after latest Google update. What i find strange is that their common point is heavy use of redirect links

    Anyone got some more information on this ?
     
    EvcRo, Mar 15, 2023 IP
  2. Asterion

    Asterion Active Member

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    #2
    It's not just the heavy use of redirect links. Since the release of GPT-4, many websites have started cloaking, churning out thousands of articles to capture more search traffic.
    As a result, Google has been issuing penalties against these websites.. which we've been seeing over the past six months to a year.
     
    Asterion, Aug 30, 2024 IP
  3. GreenHost.Cloud

    GreenHost.Cloud Member

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    #3
    Excessive use of redirect links can lead to poor user experience and potential penalties, as Google favors straightforward navigation. Advising clients to streamline their linking strategy and focus on quality content might be a good start in addressing these penalties.
     
    GreenHost.Cloud, Aug 31, 2024 IP
  4. John_Collinson

    John_Collinson Peon

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    #4
    It's concerning that multiple clients with penalties after the recent Google update share a common factor of heavy redirect link usage. This suggests that Google may be cracking down on excessive or manipulative redirects as part of its latest algorithm changes. I'd recommend carefully auditing these clients' redirect practices, ensuring they serve a legitimate purpose and don't violate Google's guidelines, while also investigating other potential issues that could have triggered penalties.
     
    John_Collinson, Sep 3, 2024 IP
  5. MGwebmaster

    MGwebmaster Well-Known Member

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    #5
    Yes, I’d agree with that. Google’s been pretty clear about cracking down on redirects that seem spammy or manipulative. With the latest updates, it’s likely Google’s gotten even better at spotting these kinds of tactics to clean up search results.

    It’s definitely worth reviewing these clients’ redirects to make sure they’re actually needed and follow Google’s rules. And it might help to look at other potential issues too, just to cover all the bases and catch anything else that might’ve triggered the penalties.
     
    MGwebmaster, Oct 28, 2024 at 4:19 PM IP
  6. nvidura

    nvidura Well-Known Member

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    #6
    Recent Google updates have targeted sites that misuse redirect links, particularly when they mislead users or manipulate search rankings. Common issues include excessive use of redirects, especially temporary ones (302s), which can confuse search engines and lead to poor user experiences. Additionally, redirect chains dilute link equity and slow down crawling. If clients are facing penalties related to redirects, it’s essential to audit their linking strategies, ensure proper implementation, and focus on high-quality content to improve their SEO performance.
     
    nvidura, Oct 29, 2024 at 1:20 PM IP