language to of website

Hi everyone,

A new customer who doesn't know much about ppc wanted me to target keywords in Hebrew language but his website is all in English.

Is that sound wierd only to me? Will that kind of campaign be helpful to him what so ever?

Thanks,
Ofer.

 

Campaign is going to work, but you are going to have low keyword quality and higher CPC.

 

Thanks for the reply.

Can you elaborate on that?

Moreover, in the buttom line is it good for the client or having the campaign on one language and the website in another language is a bad idea?