Landing Pages?

Discussion in 'General Marketing' started by MikeLugar, Feb 23, 2007.

  1. #1
    I hear the term "landing page" very often on these forums and elsewhere. Could someone please give me a definition, and also a link to a landing page so I can have a visual?
     
    MikeLugar, Feb 23, 2007 IP
  2. WhatiFind

    WhatiFind offline

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    #2
    From wiki
    http://en.wikipedia.org/wiki/Landing_page

    Other information: http://www.digital-web.com/articles/11_ways_to_improve_landing_pages/ and http://www.tamingthebeast.net/articles5/landing-pages.htm and http://sethgodin.typepad.com/seths_blog/2006/04/vocabulary_land.html

    Hope this helps.
     
    WhatiFind, Feb 23, 2007 IP
  3. MikeLugar

    MikeLugar Well-Known Member

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    #3
    Ok from what I gatherd from those sites, it's basically a page that a visitor comes to your site and sees first. It is where you put your pitch for a product you are pushing?
     
    MikeLugar, Feb 23, 2007 IP
  4. WhatiFind

    WhatiFind offline

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    #4
    Well not really.. It's more like you are advertising with a product in lets say google adwords. When a visitor clicks on that ad it redirects to your landingpage (could be within your website) with detailed information about that topic. Nothing more nothing less.
     
    WhatiFind, Feb 23, 2007 IP
  5. MikeLugar

    MikeLugar Well-Known Member

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    #5
    Ok, thanks for the clarification, i've seen those around before but just didn't know exactly what they were called and how they were used.
     
    MikeLugar, Feb 23, 2007 IP
  6. whatsthedeal

    whatsthedeal Active Member

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    #6
    here is an example of a landing page. this company is a printing company that specializes in print advertisements for places like pizza shops, landscaping companies, medical practices, etc...they print everything but have landing pages for each category.

    for example here is their landing page for "chiropractors" who buy printed materials

    http://www.printanddeliver.com/main...teral.aspx?oid=3164&ssid=0&hid=0&sub=0&cp=110

    hope this helps
     
    whatsthedeal, Feb 23, 2007 IP