Hi Guys, I am currently using PPC to promote offers for CPA Empire & Max bounty. I generally use the affiliate string given to me by these companies in the url for the ad. 1. My question is, should I use a landing page? 2. What exactly is a landing page? 3. Do I just create a page on one of my sites and redirect the user to the offer page? Thanks guys...
Take for example if you are promoting a weightloss product and your ad says something about ways to loose weight, you don't want to send a surfer to a page that doesn't have anything to do with ways to loose weight. They need to land on a page that has ways to loose weight because that is what they are searching for in the first place. The landing pages is where the surfer is directed to after they click your link. That page needs to get the surfer excited about what ever it is they are looking for. This will help them stay interested and possibly buy what you have to offer!