When you've chosen you subject and affiliate and you go to create a landing page (assuming a landing page is used). Do you create it yourself or do you outsource it? I only ask because some of the them look pretty professional with quality graphics and images and others look like - well, kind of psychedelic.
Well, a landing page first reason to exist is to convert well, right? Then, if you have knowledge about this, you can do it yourself. If you don't know, ask a professional since a good landing page could be what makes the difference between a good and a bad result when it comes to selling. You see, landing pages are not just about design, they are also about the right words, the AIDA technique, copyrighting, etc. I would recommend a professional.
a landing page doesn't need to be gorgeous, but it should look trustworthy and professional and should be very clear about where clicking will take them.