The web page where your visitors land after clicking on call to action provided on websites is called landing page, it should convey the details for which it is made, like contact information, best of services etc. Regards,
It’s the page your website visitors arrive at after clicking on a link. It could be your home page, or any other page in your site. The best use of a landing page is not what it is, but what it can do. Your landing pages should provide a customized sales pitch for the visitor. The best way to do this is to consider where the person has come from, and who they are. By providing a good match, your chances of engaging the visitor go up, as should your conversion rate. Well crafted landing pages almost always sport better conversion rates than simply dumping people into the home page of your site. It makes sense. When you drop people into the homepage of your site, it’s akin to asking them to fend for themselves. They arrive and spend a couple seconds before giving up and hitting their back button to move on to you competitor. Give the same visitors exactly what they were looking for and you will have a captive audience. Be careful not to provide too many distractions in the form of links, or you are likely to lose them before they read your entire message.
Any page on which visitors lands when he first enter on your website is basically your website landing page. You optimize specific keywords for particular page and make them your landing page wanted to land visitors on them when a visitor reached your website.
A landing page is a web page that appears when a visitor clicks on a PPC ad or a search engine result link.
The web page where website visitors arrive after clicking any call-to-action link is called Landing Page. Landing page plays a critical role when it comes to PPC Campaigns. For achieving success in any Internet Marketing Campaign, optimization of landing page is important. To get more information about Landing pages and how to build it, read our blog - http://blog.softwebsolutions.com/web-marketing/building-an-exceptionally-powerful-landing-page.