What is the actual meaning of landing page in seo profession. I would be grateful if you make me understand.
A landing page is a specific web page designed as a visitor point of entry that typically contains a targeted selling proposition and a call to action that relates to the original search query.
Hello Friend, Landing page is that where we want to call visitors like if we start any offer and we create a page so our offer page counts as landing page.
There are two types of landing pages: reference and transactional. A reference landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links, or other elements. Reference landing pages are effective if they meet the objectives of their publishers, which may be associations, organizations or public service entities. For many reference landing pages, effectiveness can be measured by the revenue value of the advertising that is displayed on them. A transactional landing page seeks to persuade a visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page, with the goal being the immediate or eventual sale of a product or service. If information is to be captured, the page will usually withhold information until some minimal amount of visitor information is provided, typically an email address and perhaps a name and telephone number as well – enough to "capture the lead" and add the prospect to a mailing list.
A landing page is the first page of a website from one of the natural results from the search query. For ex: you are searching for the term SEO in www.xyz.com . The syntax for landing page to use in search engine is . Using this we can easily identify the particular term in a particular site.