We offer and install window films (tint) for homes and businesses in Denver & Northern Colorado. I am in my first month of Adwords and working to optimize my account in all different ways. Our goal is to get customers to call or email us to come and do free estimates for them so that we can close the sale face-to-face. Examples of the keywords that we focus on are: window film (with the geography near Denver), Denver window film, Fort Collins window tint, etc. One thing that I need help with is developing my landing page. Currently I am using a page that has a coupon on it with a link to the "contact us" page at the top. Here is that page: http://sunglowf.com/about-sunglo/online-coupon-denver-window-tinting. I am concerned with lack of content on this page. Also, this page is optimized for the kw "Denver window tinting", therefore it may not be relevant for things like Denver window film or Fort Collins window tinting. Other options that I have for a landing page could be straight to the "contact us page", or to the content page for the product that is associated with that ad (this would have a diminished call to action based on how the web page is setup however). I chose the coupon hoping that it would be a good incentive to click and get conversions. However, at this point I am not sure... What would you experts like to see for a successful, converting landing page in my situation? Thank you! Tim
Hi Tim The most important thing when optimizing landing pages is to give the customer exactly what they think are are getting. This means making sure your ad copy is specifically relevant to your landing page. Customers who click on an ad only to see that the page is not relevant to the ad copy will almost always bounce. The other thing I would suggest is to make your coupon clickable. I find that people tend to click on coupon images if they like what they see. I would not suggest linking to your contact us page.
The most important thing is the ads copy has to be relevant to your landing page like zhoom said. If the landing page is not relevant to your ads copy, mostly users just leave.
Well, first of all, if you dump potential customers onto your home page, they could get lost. They could have trouble finding your offer and might give up. Or they might see something else of interest on your site and click away to that. You don't want them randomly browsing your site. You want them to respond to your specific offer! The bottom line? When you send the reader to a landing page, you're in control. Which is where a direct response writer always wants to be.
Yip pretty much! You can also run testing with Google Optimizer. www.google.com/websiteoptimizer If you are unsure which landing pages work best give it a go...