It is a must to capture their e-mail to drip on them or any other offers you have or will have in the future. The money's in the list.
Yes, of course! Landing page is very important, check this link: http://www.keystrokemarketing.com/blog/how-important-is-a-landing-page/7/ and it will tell you how important it is!
I've certainly had the experience of taking over a client's AdWords account and just changing the destination URL from the home page to the "right" landing pa
Landing page is like a golden telephone book to an offline telemarketer. So I hoped you know how valuable and priceless it is.