Does landing page refer to pages with heavy keyword stuffing? As an example if I have a page example.com/widgets So I can stuff with keywords and make pages like: example.com/cheap-blue-widgets example.com/cheap-green-widgets example.com/cheap-red-widgets example.com/best-blue-widgets example.com/best-green-widgets example.com/best-red-widgets example.com/discount-blue-widgets example.com/discount-green-widgets example.com/discount-red-widgets
Landing Page is a leading capture page or a single page that appears in response to click on advertisement, and usually a landing page is displaying a directed sales which is that the sales copy is an extension of the advertisement.
I am talking about landing page optimization. Where a specific page is optimized for high search engine rankings (Generally it appears in response to click on advertisement). But Without changing the content and page layout. Just creating multiple copies of that page. Doing meta title, keyword and url optimization for each one for different states/cities. Is it good or bad and changes to get penalized by search engines?
it's still the same, do not create multiple pages, domain or sub-domain with a substantially duplicate content BUT but if you still want to do that there are ways you can indicate your URL to Google, it's called canonicalization...by specify a canonical link in your HTTP header, for example: You can use rel="canonical" HTTP headers (if you can configure your sever) to indicate the canonical URL for HTML content and others such as pdf, like this (for test purpose only): http://www.toptoptop.com/downloads/mice-games.pdf http://www.toptoptop.com/downloads/affiliate-1/mice-games.pdf http://www.toptoptop.com/downloads/affiliate-2/mice-games.pdf http://www.toptoptop.com/downloads/affiliate-3/mice-games.pdf You can use a rel="canonical" HTTP header the canonical URL for the PDF file to specify Google, like this: Link: <http://www.toptoptop.com/downloads/mice-games.pdf>; rel="canonical" This solution is currently supported by Google for web search only.