It's said landing page is the most important, especially when it concerns ppc. But must the landing page always be a lead capture page, meaning just a little info. to tempt the visitor to give his email? Or, can there be more info.? Which is better? It seems to me that the landing page should contain just a few lines to get the visitor to register for more info., most people who come via search engine won't be patient enough to read too much stuff, anyway. This is what I feel. Experts, please give some advice on this.
You are right ... keep it clean and simple ... the more cluster the more they are likely to leave your page. The landing page needs to be as clear as possible ... Your color selection is very important as well ... note that for some, the color red means STOP ... you'd be surprised but my partner lost a lot of sales when he added red to his landing page. He put it back to green/blue shortly after. Try adding ROLLOVERS to your page. ROLLOVER buttons increase conversions. Overall, keep it simple Good luck
If you are a service provider, your landing page should look professional. And if possible add a live chat option to the page.