1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Landing Page(testimonals?)

Discussion in 'General Marketing' started by hamik112, Jan 5, 2009.

  1. #1
    I'm creating my own e-book and am in the process of creating a landing page. I'm thinking about adding testimonials for the site. Question is would pictures of the person help? And around how many testimonials should I have?
    SEMrush
     
    hamik112, Jan 5, 2009 IP
    SEMrush
  2. M3rC

    M3rC Peon

    Messages:
    1,493
    Likes Received:
    48
    Best Answers:
    0
    Trophy Points:
    0
    #2
    Yup pictures definitely add authority,
    Depend on your product/service but I've learned that never have more than 3 testimonials per section;

    Example ->
    Introduction
    3 testimonials
    Product Explanation
    3 Testimonial
    Product Explanation
    3 Tesiomonial
    Payment Info
     
    M3rC, Jan 5, 2009 IP
  3. hamik112

    hamik112 Peon

    Messages:
    334
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    0
    #3
    Thank, where do you think I can find copyright free pictures of people?
     
    hamik112, Jan 5, 2009 IP
  4. SGBoise

    SGBoise Peon

    Messages:
    647
    Likes Received:
    8
    Best Answers:
    0
    Trophy Points:
    0
    #4
    I'm starting to write my landing page also. I still don't know why anyone would believe those testimonials. Majority of them are obviously fake.

    For me I am going to use real testimonials from my clients except for the pictures. I think I'll get those from google images.
     
    SGBoise, Jan 5, 2009 IP
  5. ErikJ

    ErikJ Peon

    Messages:
    1,539
    Likes Received:
    14
    Best Answers:
    0
    Trophy Points:
    0
    #5
    I say if they are not actually real then dont put them up since many people myself included are realizing that the people are not real
     
    ErikJ, Jan 6, 2009 IP
  6. chillingbreeze

    chillingbreeze Well-Known Member

    Messages:
    1,076
    Likes Received:
    65
    Best Answers:
    0
    Trophy Points:
    130
    #6
    Aww.. you're openly de-promoting your product by exposing the fact that you may use pictures from Google. First, don't do that as it'd be a real bad approach. Second, try to put real testimonials. Like others already said, most of them are fake and some of them may look fake even if they're real. Try to do your best in getting things real as much as you can.

    Cheers!
     
    chillingbreeze, Jan 6, 2009 IP
  7. jsherloc

    jsherloc Peon

    Messages:
    92
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    0
    #7
    Yea I agree, this is just bad business to fake testimonials.

    I know that A LOT of people do it though, and it is unfortunate to say the least. I think it just brings internet marketing down a notch closer to the "scam" level.

    Just find someone you can trust and send them a copy to review for a few days. This is what I am doing and it seems to be working well.


    Jim
     
    jsherloc, Jan 6, 2009 IP
  8. raycer43

    raycer43 Peon

    Messages:
    109
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #8
    I've said it before. Get your digital camera out and invite your friends and family over. Give them a free copy of your ebook while your at it :D
     
    raycer43, Jan 6, 2009 IP
  9. FreddyBiatso

    FreddyBiatso Peon

    Messages:
    123
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #9
    Picture, first and last name (no acronyms) , city, country, transaction ID if you want.

    There you go, you have credibility.
     
    FreddyBiatso, Jan 6, 2009 IP
  10. fireboat

    fireboat Active Member

    Messages:
    686
    Likes Received:
    21
    Best Answers:
    0
    Trophy Points:
    58
    #10
    Look, I disagree about the pictures.

    On my pitch page I have testimonials -- real ones -- first name only, no pictures. It IS real. And it IS believable that way.

    No "real" testimonial writer is going to send you their picture. Very few would allow their last name to be used without compensation. Customers see right through fake testimonials with pictures next to them. It doesn't ADD credibility... it takes away from the credibility of your product because it looks like you paid a bunch of people to write testimonials.

    My two cents.
     
    fireboat, Jan 6, 2009 IP
    SGBoise likes this.
  11. PHPGator

    PHPGator Moderator Staff

    Messages:
    4,437
    Likes Received:
    133
    Best Answers:
    0
    Trophy Points:
    260
    #11
    I'm going to give my honest opinion, 95%+ of the internet users skip over testimonials. Sure, it gives it a positive feeling, but unless it comes from a review type site like Amazon or something, I never believe them. So, whether their true or not, whether you have the most normal looking guys or not... as a consumer, I don't care either way because I won't be reading more than a few of them.
     
    PHPGator, Jan 6, 2009 IP
  12. azamkhan

    azamkhan Peon

    Messages:
    5
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #12
    You can joint venture with well known marketer and request for their testimonial or even their opinion... maybe their will help promoting your ebook to their list.
     
    azamkhan, Jan 6, 2009 IP
  13. M3rC

    M3rC Peon

    Messages:
    1,493
    Likes Received:
    48
    Best Answers:
    0
    Trophy Points:
    0
    #13
    Yeah, that's what "everyone does"

    Testiomnials have lost their value over the years, because many scammers have used fake quotes and obviously fake pictures,


    I once saw a testimonial quote by a random name but had a picture of George W. Bush for a $49 ebook on online marketing - seriously. how stupid can they be?

    Even legitmate sellers tend to overuse the testimonial benefit, and it's just doesn't have the same sort of "authority" impact as it used too.

    Then again, surfers/buyers are so used to see testimonial pages, even fake ones that a landing page without testimonials "just doesn't feel right" and possibly scare away potential clients.

    Just my 2 cents.
     
    M3rC, Jan 6, 2009 IP
  14. SGBoise

    SGBoise Peon

    Messages:
    647
    Likes Received:
    8
    Best Answers:
    0
    Trophy Points:
    0
    #14
    I guess it's better not to use pictures instead of using fake pictures. In reality I doubt any of my clients are going to let me put up their pictures on the internet no matter how happy they are. There is a really why everyone has usernames that's different than their name.

    A lot of the internet marketers use other internet marketers for their testimonials. I haven't seen a testimonial from one of their actual customers. There is a real for that.

    As mentioned by fireboard, having the web site and a first name is more believable just because if that person reading your page bought your product and you wanted to post their testimonial he/she wouldn't mind having their first name on the internet.
     
    SGBoise, Jan 6, 2009 IP
  15. songchai

    songchai Well-Known Member

    Messages:
    501
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    108
    #15
    I always looked at the power Landing Page and try to do similar/ not copy ha ha
     
    songchai, Jan 6, 2009 IP
  16. fireboat

    fireboat Active Member

    Messages:
    686
    Likes Received:
    21
    Best Answers:
    0
    Trophy Points:
    58
    #16

    Fireboat, not fireboard. :) But close enough. haha

    But, yes, first name is believable... and nobody really minds having their testimonial posted so long as you're not attaching last names and pictures. SOme are actually thrilled to see their testimonial posted on the Web.

    I usually post 3 or 4 of the best testimonials on the main page. (I don't like overdoing it.) And then I have a link or two called "fan mail" or "kind words" or "testimonials." The link leads to a page with TONS of them. (And, if you have a good product, you will get tons of testimonials in time.)

    The separate page with testimonials is a good idea because google will see it as another page of "content", which can help your site's overall ranking in time.

    Hint for getting testimonials: In your product, invite customers to contact you. I invite them to email and say, "I can provide general advice" that relates to the topic of my book. I usually get emails (maybe one a week) with such questions... thay usually start with lots of praise for my ebook, followed by a simple question. I copy/paste the praise on my testimonial page. Then I send them a reply and answer their question. Then they send another email saying how good the customer service is and telling how thankful they are. :)

    ...and you can advertise "UNSOLICITED" testimonials on your pitch page.

    Good luck.
     
    fireboat, Jan 6, 2009 IP
  17. raycer43

    raycer43 Peon

    Messages:
    109
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #17
    I don't think the average online customer is going to analyze testimonials very much. Most people look them over quickly and don't really "buy" into them...picture or not.
     
    raycer43, Jan 7, 2009 IP