Please review this landing page. I've been given the task to try to fix it since the bounce rate is extremely high. This is a PPC landing page where visitors are coming from pay per click ads and the goal is for these clients to fill out the form. What is wrong with the below landing page? What needs to be done to get people to actually fill out the form and not automatically the site. http://www.fsitax.com/2/tax-resolution.php
How targetted is the traffic going to it? I can't see any big reason people wouldn't want to get in touch with you unless they were just looking for free information on how to solve their problem. If they are looking for free information, convince them why they need your or the companies professional help and why 'free' information isn't going to solve their problem. If you want people to fill out the form, give them that as the only option. The main body text is a little hard and small to read too. Pete