Google has definate guidelines for landing pages...what will work and what won't work...times have changed and so must we...if we follow their guidelines we can have a profitable time on adwords, if we don't follow we will be slapped and suspended. for latest update on guidelines to to : www.adwords.google.com/support/aw/bin/answer.py?answer=46675
Sorry about the link..it should be http://adwords.google.com/support/aw/bin/answer.py?answer=46675 It really does have some good info. I don't know how to edit my original post.
Here is the Google link on 'How make a good landing page'. http://adwords.google.com/support/aw/bin/answer.py?answer=47884&cbid=1jz5c40ss5zei&src=cb&lev=answer My strategy is building organic links, and optimising organic search criteria for web traffic. I have failed to mkae any Google adwords work for me, and lost money in the process.