Does Google look at the title and metadata of your landing page in determing your quality score? I have a flash page that does not have much of that. Will that hurt my quality scores?
In our experience, Title and meta tags really helps to improve your QS. especially meta keywords. sometimes we even added keywords in footer for a couple of days, and when we got QS 8 we can change almost anything we want and it's stay same good QS. Also important your CTR... check forum I saw some info already.
Adwords looks at words on a page to determine relevancy. This includes title and description tags. It may even include keyword tags but I'm not sure on this. It is ignored for SEO. Better be safe than sorry and assume the keyword tags have no effect for Adwords. If you have a flash page, just the title and description tags may not be enough. If so, your keywords will be judged irrelevant. The keyword relevancy portion of the QS is about 25% of the total and is a go/no-go setting. So you either get full points or none. If none, the best QS you can get is a 6. The rest of the QS is mostly taken up by your CTR. Learn more in the Adwords FAQ. An average QS is around 6-7, if your keywords are relevant. If not, it will be 2-3. So try your page with the flash and see if the system deems your keywords relevant. Then try to increase your CTR. If not, you need to add some text which I realize goes against your intention with the flash but it's text that search engines index. Don't try to game the system. The robot comes to reevaluate your page about every 10 days.
Interesting because I have subsite that is keyworded for New York, but I use this site also for the LA market. I guess now that I'm in Adwords, I gotta keyword it for LA? Other stuff not so important, text on page etc. What about that it's a flash site?
If you have a flash page, just the title and description tags may not be enough. If so, your keywords will be judged irrelevant. The keyword relevancy portion of the QS is about 25% of the total and is a go/no-go setting. So you either get full points or none. If none, the best QS you can get is a 6. Cohiba Cigars Bolivar Cigars
I did not understand that fully. Can you say it more coherently? My html site though gets very low (4-6), ratings, and it's packed with great text/ titles, keywords etc.
kevs you may want to try adding more unique content to your site. My testing shows it really helps with PPC QS.
From what I understand you also need to make sure you have a privacy policy, terms of service and contact pages if you want to get top marks.
Keep in mind you should be concerned about quality score if you're in a very competitive market. Otherwise having a flash page may not have much of a negative impact. Remember also that your site title is the most weighted relevant factor of your meta tags.
Also, the url name has a little bit to do with quality score. Notice when you run a search, every keyword in that search is highlighted in the respected ad. URL plays a role in evaluating your quality.
We don't have a Privacy Policy and our quality scores average about 7. We do plan on adding one, just been so busy. These 2 different sites have been using PPC for over 6 months.
Yes Google looks all title and metadata for landing page and also it must have related to your site landing page. If your landing page is not optimize google is not determine quality score.
Kevs, with everything being said, no wonder you're confused. I know I would be. BTW, still waiting for you to contact me. Here's the scoop which I explain in more details in my Adwords FAQ. QS has three major components: keyword relevancy (about 25%), CTR (65%) and other page factors (10%, probably 50% of which is loading time). If you use Flash, the only thing that can help keyword relevancy is your title and description tags. As was pointed out, this may not be enough. What does Adwords say about your keyword relevancy? Is the title tag given more weight? I don't know. Maybe. Still, the more information you give the system, the better it will be able to figure it out. CTR, you just have to create appealing ads. It's calculated taking position into account. See the FAQ. As for the rest (landing page factors), Google said only that loading time is a factor. It may be the only one. Even if a privacy policy is figured in, you'll lose half a point, the difference between a QS of 10 and 9. It's a good idea to have one regardless. As for your URL, I don't believe that is factored in. It doesn't make sense in fact. We're talking PPC here, not SEO (which would have little weight anyway). Assuming I'm wrong, URL name factors would be little weight in the QS calculation. Remember that keyword relevancy and CTR account for about 90% of the score. Does the QS rise as you increase your bids or spend more money? NO. QS is not at all related to budget or bid.
LUCID, Pierre, I left message, I'll PM later too. You cannot get a good CTR if you are not spending a lot. If not spending a lot your not even eligble for most terms.