Hi there I will appreciate your help in the landing page choosing. I provide photo retouching services for models and photographers and use my portfolio page (www.euphoria-imaging.com/portfolio.html) as a landing page. Will is be more efficient to use the main page as a landing one? Thanks for your help.
I would use your main page because it demonstrates and explains your services to the potential customer. chuck
Theres very little text there, i know it doesn't take a genuis to see what you offer there, but it might be worth creating a page with less images and a few paragraphs of text. Btw it proves again how many people in the world are chasing a beauty that doesn't or rarely exits. i was looking at the before and afters.
Definitively main page. http://www.euphoria-imaging.com/portfolio.html could be better choice if there is short explanation of your service above the photos. It is displayed photo retouching service under the logo, but it is not enough. Bounce rate would probably be too high. Why don't you try split testing?
Now I saw that you are Qualified AdWords Professional. In that case you should be aware that only split testing can give you correct answer to your question. Opinions of few DPers are to small sample to draw conclusion from it.
I'm going to go with neither. Spending on either of those pages is going to burn through money real quick and lose out on alot of potential customers. You need to focus on your MWR (most wanted response). What is it? I'm guessing you want people to Contact you, no? since you don't get paid unless they do that first So why is the contact button so small and hard to see? Put strong emphasis on it.. so it becomes clear to people what you want them to do. Because right now, all your emphasis is placed on the pictures.. which they are awesome pictures by the way.. But, if people look at your work, like your work, but never contact you.. do you care about them? (I wouldn't!) So. re-evaluate your MWR, and focus on it!
One of the factors for cost per click is quality score in adwords. The higher the quality score the cheaper it is when someone clicks on your ads. One of the ways google measures quality score is by scanning your page against your keywords. So if you are targeting 'photo retouching', make sure it is on your landing page a couple of times, so I do not think your portfillo page is a good candidate. BTW on a side why not put one or two of your examples on your front page. People are always curious on a before image, and your video takes too long too load.