Hello, I have read multiple times, build a good landing page, this part is all fine, but where i am stuck is the hop link, sends the visitor to another / the original LP ? to do it all again. why would people send a visitor from one LP to another and not the payment page ? this part of the process is confusing or do people really follow 2 landing pages to buy the product, any help, clarification or examples of best practice here would be great. thanks Pete
These should be 2 different types of pages. Your landing page can be in a variety of forms. The most popular are review sites and personal recommendation sites. You can also have a content site with links throughout. The one commonality of these is that they should not be trying to sell. Landing pages are designed to reassure the potential customer and send them to the merchants sales page. Here is an overview of the process using ppc as the method of advertising. Person has an interest (lets say how to make beer at home) Person searches google on "how to make beer at home" Person sees ad that says "learn how to make beer at home" Person clicks ad and is on your landing page that talks about how you learned to "make beer at home" using this guide Person clicks the link to find out about guide Person buys guide based on their interest, your experience and the strength of the message on the sales page. If any of these points are less than desirable, your conversion rate suffers. If all of them are at a peak, you get sales.
You want to presell the visitor before sending them to the sales page. A common mistake affiliate marketers tend to make is selling to the visitor twice. You just want to warm them up for the sale.
Thanks, i was getting myself confused in thinking why 2 sales pages but can see now its more a stepping stone on the path to the product / sales page
I had the same doubts when I started That's great to know you're starting to learn it all .. I think you've gotten your doubt clarified, but since I read it I wanted to share with you my thoughts.. Firstly, I wrote articles and redirected it via TLD, but my conversions were 1 sale per 10 articles. Then I blindly followed others and put up a landing page. Believe it or not, I got 7 sales from 10 articles (the articles were on the first page of google with 8 of them in 1 and 2 positions). With a landing page you're not promoting the product (in the visitor's point of view). With a landing page you're providing them information and help, which if they like they'll go to the sales page. Your landing page should be like an invitation to offer, and if the visitor likes it, he'll go to the sales page which is the offer. Stories, Review pages, FAQ pages are the types of landing pages that converted greatly for me. I know this might not be that much informational, but I'm just sharing my thoughts, which I believe will be helpful to at least a few people. Good luck
I think what he is asking is that how to direct visitors to the order link rather than to the affiliate link given by CB. We don't have direct visitor to affiliate link anymore because affiate link is just the same as landing page.
In that case would you call an ezine article a landing page ? If a person is searching for natural cure for insomnia, and he finds an ezine article which provides him enough info on the subject, and then at the resource box you have a link, which would redirect him to the CB product which has an ebook for the same subject, would that be enough ? Or do we need another landing page in between ? I am asking this because many of the ezine articles are quite informative, so I was wondering if we can treat them as landing page ?
I would consider ezine as more of an seo marketing rather than ppc. Ezine provide info or cure or methods to solve your issue on the other hand landing page usually pre-sell a product providng features and benefits of the what you are trying to sell.
Your landing page should be written as a short letter describing your personal experience with the product or comparing between 3 products that can solve the problem for the visitor..
EZA should be used for driving traffic to your landing page. EZA contains an article that will specifically address some particular issue, like "cure for insomnia using natural home remedies". Once they read it, they click on your resource box which will tell your successful story to them on how to were able to cure the insomnia within a few days, that too naturally. At this point, they're either excited, bored or thoughtful about purchasing the product. If they're excited, they to the sales page. If they're bored, they close the window, and if they're thoughtful, they bookmark it or remember the domain name. The final process, that is the sales page of the product is very important. That's why you should know what's written in the sales page and how good the content is. The visitor won't read everything in the sales page, but he'll surely skim through some necessary points that he may want. After he's satisfied, you make the sale. Big process eh? That's why most of the times you end up making 1 sale per 60 - 70 hops Hope this helps