hi guys, can you provide suggestion on how i can optimize this landing page. http://www.xlibris.com/requestkit/index.asp we are a book publishing company, the landing page serves as a lead capture page, targetting on authors, writers & poets who wish to have thier book self published. we appreciate any help!
SKSpecialist, 1. Make the page welcoming - does it "do what is says on the tin"? 2. Keep the page focused on lead generation. Everything else is extraneous. 3. Keep the information required to register to a minimum. Name, e-mail address and phone number. 4. Find an incentive for form completion. Free, win or save.
You broke teh golden rul of landing page optimization. The call to action is below the fold. Also, your CTA button needs to be in sharp contrast to the rest of the page. The model is looking right at me... you should look into the grokdotcom.com research on this. Try testing the testimonial with an image of the person giving it, not a crappy ebook cover. Hope that helps a little.