When i log into Google Analytics, click on top content, then click on landing pages - I select a landing page and then click on entrance keywords. Now the problem is some of these keywords aren't related to this landing page, and I'm wondering if this data is mixed up. For instance the brand name is there a number of times. Here's my thoughts possibly this could happen when someone searches against a brand name and Google shows site wide links, but that wouldn't account for all the non branded terms. Anyone shed any light on this? Is there a mistake with this report in GA?
Hi yes, it has nothing to do with the page title or description. The brand is in the page title at the very end after a unique string. anyone else have any ideas?
Hi Mike4545, Hope this helps as this is how I understand GA works. I use it on my site too and have also found a number of unrelated entrance keywords on specific landing pages but those very same words are in the site's meta tags and also on other pages. So I pose the same question to you; are your unrelated keywords not specific to the landing page but in your sites meta tags or elsewhere on the site? I ask because usually the search engine crawls through meta tags before content and usually only finds specific pages when users type in exact phrasing in the search engine which is very rare. Another possibility is that if a site changed categories and was resubmitted to search engines, the unrelated entrance keywords could be cached under the old category in the search engine index. But that would only be if the site had those keywords before resubmission. Unfortunately, there is no way to speed up the removal of cached info on the www! Additionally, there is the search engine tendancy of updating relevancy algorythms randomly which can also contribute to the issue. Related to GA, the report is not inaccurate. What is your goal for the landing page in question? Let me know and maybe we can bounce a few ideas around?
I think I found the answer - http://www.google.com/support/forum/p/Google Analytics/thread?tid=1768b14771c3f288&hl=en does that make sense to you?
GA does not provide such details. You can get an idea of the keywords that were used to visit your site but what you cannot determine is that which keywords were used to access which page