Landing Page Improvements

Greetings,

I posted awhile back looking for feedback on my landing page, as I wanted to experiment with it and try to increase my Adwords conversion ratio.

My Ad in Adwords looks like this.

Buy Quality Backlinks
Text Link Marketplace
Choose From Premium Publishers
www.AdhocAds.com

My old landing page looks like this...
http://www.adhocads.com/buy-quality-backlinks.html

My new landing page looks like this...
http://www.adhocads.com/land-test.html

Some of the things I focused on were..
- making the font bigger
- removing alot of the links and options. I only left optiosn I felt help support the CTA
- making the CTA easier to recognize
- provide a more 'bullet point' type presentation rather than a wall of text.

I'd love to hear your options.

 

I love it. Not too sure about the light green text/gray text on white, but you would know best with your stats. One suggestion, why not put the signup information to the right of your landing page rather than having someone make that extra click? It looks like you are just asking them to sign up for a newsletter, and requires minimal information...so to me, that seems like a slightly better approach. You can do testing between the 2 pages. See if that extra click to fill out the info reduces your conversion rate.

 

Now THAT's what I'm looking for.

Brilliant idea! Any other feedback?

 

I agree that you should have the registration form on the landing page. Make it abundantly clear what you want them to do; and then ask them to do it. Maybe offer something for free when the register? Free giveaways always increase CTR.

 

as you are emphasis more on quality i appreciate you have mentioned the details about alexa rank, Google page rank, I recommend to give more focus on thematic link building to. These will attract the attention of people. One more thing, if a person is searching to buy quality back links he/she must be aware of link building right? so,i recommend not to put more details about link building.

 

Good feedback. Can you elaborate on what you mean by 'focus on thematic link building'? Obviously you are talking about finding sites that are similar in topic and niche to advertise on, but do you have any example of how I might do this?

Also, when you say not to put more details re: link building, do you mean not more than I have now, or that I have too much regarding link building already?

Your thoughts are greatly appreciated.

 

Your new landing page looks much better.
It's more obvious what this page is about.

 

I agree with offering something free. But what could I possibly offer for free just for signing up?

What do you think about a e-book on link building and SEO? Do you think that would help?

I'm unsure. Sometimes when I see landing pages that give free e-books, I feel like it's a scam. Like it somehow lessens the quality of the site.

What do you think?

 

Sorry for late reply

See, people are always search for thematic links right? when i have checked your landing page, i did not found that word...if you have placed such words than it will help to gain trust of link buyer.

the page you have designed is specially for adwords right? now in that case, no need to put more text to achieve better search engine rankings. You should provide only those information which is necessary to explain what you are offering.

But if you are optimizing the page to gain better search engine rankings, you should put some text that will help to improve organic rankings.

feel free to PM me if you need any help from my side.

all the best

 

Thanks again for the feedback!

I still don't understand what you mean. i think you are talking about offering link on RELEVANT sites? My landing page says this...

"Now, it's easier than ever to get one way, inbound links from quality, relevant sites!"

Is that what you mean?

Yes, this page is just for Adwords. So, I think you mean that I don't need to optimize it for search engines, right?

Can you point out anything specific that you think might be there for search engine purposes that doesn't help the landing page?

Thank again.

 

Yes, you got my point,
btw your landing page is looking great...