I read that using landing page i can have better conversion. ok.But whta is landing page ? i sell signups to mp3 service - what i must put on landing page ?
LANDING PAGE IS ... In online marketing, a landing page is a specific web page that a visitor ultimately reaches after clicking a link or advertisement. Often, this page showcases content that is an extension of the link or ad, or the page is optimized for a specific keyword term or phrase to attract search engines. A landing page will often be customized in PPC campaigns, as a way to both monitor the effectiveness of paid ads as well as a way to supply copy, images, or other content that is specifically targeted to the advertisement. By adding parameters to the linking URL, marketers can compare ad effectiveness based on relative click-through rates. There are two types of landing pages: reference and transactional[1]. A Reference landing page seeks to communicate information that is relevant to the visitor. These pages can include reference texts as well as dynamic compilations of relevant links or other online elements. A Transactional landing page seeks to persuade a visitor to complete a transactional activity. These activities include sale of a product, service, or content, submission of information through a form or other interface, interaction with advertisements on the landing page, or any other form of measurable action desirable to the advertiser. Reference landing pages are considered effective to the degree that they fulfill the objectives of the publisher, which may include content engagement in the case of associations, organizations or public service entities. For many reference landing pages, their effectiveness can be measured by the revenue value of advertising that is displayed on them. The desired action in a Transactional landing page is often referred to as a "conversion". The efficiency or quality of the landing page can be measured by the conversion rate (CR) of visitors into actions. Since the economics of many online marketing programs are completely determined by the CR, it is critical to continually test alternatives and improvements to landing pages. Courtsey of Wikipedia.com
Just a piece of relative advice... The design and layout of landing pages are crucial to the success of your PPC campaign. I would suggest reading around to ensure that you get it just right the first time as it can be very expensive to learn otherwise...
A Landing Page or (aka Squeeze page) is a salespage with a sign-up form. Yes you do need to customize it to your business and it can be pretty expensive hiring a copywriter to write your salespage but nevertheless you can find one you like and copycat it, of course not word for word but atleast you'll have an idea. practice and next thing you'll be snapping LP's left and right.