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Landing page experience: Below average

Discussion in 'Google AdWords' started by Xylon, Jun 22, 2014.

  1. #1
    Adwords gives me Landing page experience: Below average . I read the google help page on landing page experience but I really can't work out what's wrong with it. My web address is: https://taskenizer.com
    SEMrush
     
    Xylon, Jun 22, 2014 IP
    SEMrush
  2. NicYakimchuk

    NicYakimchuk Greenhorn

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    #2
    Xylon, you will need to make sure that the descriptions on your landing page (page title, body text, URL) have the keywords that you are using in your Ad groups. Once you align those, check the quality score for those keywords in the Adwords interface. Let us know how it goes.
     
    NicYakimchuk, Jun 22, 2014 IP
  3. MayurKawale

    MayurKawale Well-Known Member

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    #3
    your landing page, Keyword and Ad should be related to each other. Not these factors affect the quality. Lets have an example, if you have good average position, in first week you have CTR 2 and in second week it 0.05 then definitely your quality score get affected. Because it is showing that user are not interested to visit such page. Then option is modify the page or create the new page.
     
    MayurKawale, Jun 24, 2014 IP
  4. Xylon

    Xylon Member

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    #4
    NicYakimchuk: thankyou. I have added all my most important keywords to my landing page today. Let's see if it makes a difference.
     
    Xylon, Jun 28, 2014 IP
  5. athulbnair

    athulbnair Active Member

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    #5
    @mayur : Does this landing page optimization holds true for blogs too? My blog it athulat.blogspot.com where as my title is blog ABN.
     
    athulbnair, Jun 29, 2014 IP
  6. Xylon

    Xylon Member

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    #6
    I wonder how long it will take for google to notice my improvements? All of my keywords still have a quality score of 1/10.
     
    Xylon, Jun 29, 2014 IP
  7. lordxor

    lordxor Member

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    #7
    In some cases it takes a long time (weeks). I try call to Adwords support and but they don't know either. They said, it's probably updated by same Google robot as for Google search.
     
    lordxor, Jul 4, 2014 IP
  8. Juggernaut Publishing

    Juggernaut Publishing Peon

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    #8
    Get some relevant keywords on the page and get a web 3.0 design.
     
    Juggernaut Publishing, Jul 6, 2014 IP
  9. MayurKawale

    MayurKawale Well-Known Member

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    #9
    yes it is true for blog to..... If you are running ads on the same blog...
     
    MayurKawale, Jul 14, 2014 IP
  10. Matei Gavriluta

    Matei Gavriluta Well-Known Member

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    #10
    Focus on CTA (Call-to-Action), headlines, context, content and forms. When your visitors enters to the site, your form needs to get it to your CTA and convert.
     
    Matei Gavriluta, Jul 15, 2014 IP
  11. tommytx

    tommytx Well-Known Member

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    #11
    Here is what you need to do to find out what is really wrong..
    1. Set up a single adgroup using 1 keyword and 2 ads.
    2. Make sure your landing page has title, description, and keywords matching the ad.
    3. Add an H1 to the top of the page with the keyword phrase.
    4. Make sure the entire page is related to your keyword phrase.
    5. Try to ad part of your keyword to the display URL if there is room... like mydomain.com/mykeyword
    It is not necessary to have a page that matches the display URL.. but the landing page url must match the domain of the display URL.
    IF this does not yank the qs right on up there then its time to get out of adwords...at least this way you can find out what you are dong wrong..
    I read some crazy stuff up there... like I just put all my keywords on the landing page... dumb as a rock.. you only want the keywords that the particular ad is about... nothing else...
     
    tommytx, Aug 9, 2014 IP