Landing Page CTR drop dramatically suddenlly, why?

Discussion in 'General Marketing' started by billyuan, Sep 20, 2008.

  1. #1
    Hi guys, I noticed a problem with my landing pages, actually 2 landing pages, all started doing well.

    I'm using adwords to bring traffic to my LP,at first of every 100 visitors over 50 of them will click on my affiliate link to merchant page, a ctr over 50%. But after 2 days, all of the landing page CTR drops suddenlly to less than 10%, while at the same time, my adwords keywords & ad text still the same. I kept it for another a few days and the CTR still won't go up!


    Landing page CTR drop dramatically suddenlly, Anybody have this problem before?
     
    billyuan, Sep 20, 2008 IP
  2. MelogKnaj

    MelogKnaj Guest

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    #2
    Statistically there will be natural fluctuations in CTR. If it has just been happening for a day don't worry about it. If it continues to happen though you have something to worry about.
     
    MelogKnaj, Sep 20, 2008 IP
  3. billyuan

    billyuan Peon

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    #3
    it's the 5th day since the landing page CTR drops. :(
     
    billyuan, Sep 20, 2008 IP
  4. ErikJ

    ErikJ Peon

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    #4
    sometimes things work in rushes allot of business then none that's how it works sometimes
     
    ErikJ, Sep 20, 2008 IP
  5. Panzer

    Panzer Active Member

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    #5
    People don't like landing pages.

    If your site had good info on it ,they would have bookmarked your main page.
     
    Panzer, Sep 20, 2008 IP
  6. primeelite

    primeelite Peon

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    #6
    yep it seems like landing pages are becoming a thing of the past. They still work on email submits but as far as sales they seem to have a big bounce rate anymore.
     
    primeelite, Sep 20, 2008 IP
  7. danimal62

    danimal62 Well-Known Member

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    #7
    A 50% CTR is VERY high. 10% is kind of low, but much more expected than 50%. What you are talking about is expected!
     
    danimal62, Sep 20, 2008 IP