It has been about 8 months now since i did adwords and i want to get back into it. I see a lot of post about slapped campaings and "bridge pages". so if i set up a landing page and have a few affilaite links on it, say to a clickbank product, Google will reconize this and slap me? How can you go about being an affiliate and building a landing page then? Or is a landing page not even the way to go anymore? Thanks guys! Ryan
I'm having no problem linking to affiliate pages, so here's what I'm doing. - First of all, no more than 5 total links to any one page, so only 5 links to your affiliate page total. - Using an html redirect to "cloak" my affiliate pages, also using titles in my links. - Links At the bottom of the page - FAQ, Articles, Resources, Contact, About, Link To an Article relaged to keyword (keyword in anchor text), Disclaimer, Privacy policy, Terms of use, Blog attached to website, and my sitemap link - Keyword in Headline - also in one H1 tag or bolded once. - No banner/image links. The banner says "click here" but there's a text link below it saying "click here to find out a little more" DONT MAKE CLICKABLE IMAGES - Landing page is made unique to match keywords. I have about 30 different landing pages for one product, each themed to a keyword, long tail keywords fall under most related landing page. - No subscribe box/optin forms....yet (i'll try an optin page soon for my best keywords) - I have each keyword in it's own ad group in adwords. So in reality each Ad group has 3 exact same keywords assigned to broad, phrase and exact match. Split testing 2 ad's per keyword/adgroup. - My blog has 4 posts, and I have about 17 articles packed with the keywords i'm bidding on. - My resources page is linked to 15 or 20 authority sites, with a short description of each site under the link (2 links per site) My "contact us" is just a link to my email right now, but i'm about to make an actual "contact us" page with an email form thingy. Most of my articles are original content, but about 7 of them are sourced, and I provided a link to the source at the bottom of each article. No less than 400 words per article. My blog posts are linked to my articles and links to home page, contact, etc and a few authority sites on the sidebar. So far i'm doing great with Google Adwords, but I tred lightly and think very carfully when adding new keywords. Make sure to check your keywords with a google search. If you don't see any other ads after a few clicks, it's probably because everyone else failed too, or if your lucky it means no competition Basically you gotta treat each keyword like a gold nugget and make sure its relevant, relevant, relevant. Hope this helps.
LazyMarketer: I have my pages set up just like that and although a pain to make each adgroup its own page i can see the benefit to that. The only question i have is how to "cloak" your link. I have tried this with clickbank's version but it did not work. I do html and php...is that the problem?
I'm not sure if that's the problem, but it certainly helps with conversions for me. my cloaked links look like this: mywebsite.com/Go/Product_Name.php/?id=1234 Although its a php page, I still use HTML redirect because I cant figure out how to pass my tracking ID's with a php redirect yet. It keeps screwing up. But yeah, its almost impossible to use Adwords these days without themed landing pages or you'll get G slapped.
I have heard that having too many affiliate links is bad in Adwords. I wouldn't add more than three myself.
Roger that. Soon as I can zero in on which links are getting clicked and which are not, i'll delete the ones that dont get clicked. Google is mainly concerned with the customer's search experience. They want to make sure you provide plenty of other exit links for the user, like resources and articles...even though they will never click on the links at the bottom of the page you gotta have them or risk getting slapped. I spent 2 months building a website just to meet googles guidelines. Thank god the product is selling and I didnt waste my time.
Yeah, But if they do a manual review of your LP wont they see that you are an affiliate and give you the slap?
if google was to dislike affiliates they would have no business $$$ if you provide quality content, an ad with a decent clickthrough rate etc etc then you will have no problems, if you fill a problem(someone searching for something) with a solution whether an affiliate product or not there wont be a problem, at the end of the day all they want is a positive experiance for the end user so people with spammy pages too many links, no original content, not enough content, of course they are going to slap you down like a rabid dog provide a quality solution to a searchers problem you will have no problems. also scammy things (acai, teeth whitening, resv, the list goes on) do get flagged so if you promote these and dont want to pay a fortune then you have to be on top of your game.
I noticed that my quality score is very low even though my ad and landing page are highly relevant to the keywords that I am targeting. Could it be because of my three affiliate links on my landing page?
Here's the best advice I can give. Google is 75% CTR and the rest is about page quality. My average CTR is about 5-6% or more at the moment, some of my ads have a 11% CTR. But that's because I write good ads. If your CTR is below this, your gonna pay more. You MUST raise the "overall" CTR for your account by pausing your crappiest ads and only running those that have a high CTR.
ALSO, Choose your products and keywords carefully. No over-hyped miracle cures or any product that could have the chance of being labled a scam or spammy. I started out with my new account and at first they were charging me $3.00 per click on certian keywords, but I paid it anyway and wrote some good ads. Got alot of clicks and wasted about $300 in 3 hours.. BUT those clicks helped raise my Click Thru Rate for my overall account. I only ran the ads with high CTR to build my overall CTR before I even attemted to ad more keywords. Within 24 hours my CPC dropped by half across my entire keyword list....but I had to spend $300 to make it so.
Yeah definately. Thanks lazy marketer. The whole thing with CPA offers though is aren't about 90% of CPA offers at least borderline "spammy"? Are you doing clickbank? Because everything on my CPA networks seems spammy. I'm workin on teeth whitening at the moment, very competitive I know, but people are obviously making money on it. I could be iggnorant on these matters, if so, please correct me because I love to learn
LazyMarketer, you probably could have done the same with much cheaper keywords. And then take on the $1CPC keywords.
Yes I am with Clickbank. As far as teeth whitening, I think the other guys may be doing better because they actually sell a product from their store? Are there others promoting CB teeth whitening without problems...referring to your competition? Thumoney: I know what your talking about, although the keywords that were $3.00 were also my best converting, which is why your conversions per keyword are your ultimate goal. CTR is the means whereby and to test which keywords are profitable.
Wellno actually see quite a few teeth white ing CPA rebills. And I have never seen anything having to do with whitening on clickbank. People looking for a whitening product want something they can put on their teeth, not read. Any advice as far as promoting rebills?
Hello there, I am new to DP and is going over threads and info available here. It is truly amazing that people with know how shares them here.
First off don't make a one page landing page. I would make a minisite, like 10-15 pages, incorporate a blog, with some articles related to the product you have. XHTML compliant is a plus, ensure you have a privacy policy, contact us, and a TOS page as well. Then use PHP redirects for all your affiliate links. i.e www . yoursite . com/download.php and when they click the link use MOD_REWRITE to redirect them to the affiliate link.