Hello. I am using AdWords to drive traffic to my website, yet it doesn't seem to convert at all. Can you please take a look at my website and tell me what I'm doing wrong? The website is http://www.great-info-products.com/Abs/index.html Thank you very much! nadavs
Offhand I see nothing major, though you might correct the last link to read 'send us an email'. My question is the source of your traffic - is it targeted or is it generic? In other words are people on this page looking for 6 pack abs ar are they just surfing? If it is the latter you'll want to focus on bringing in a better quality of visitor. Hope it helps.
I bring traffic from AdWords from an ad that says "... get six-pack abs ...", so I'd guess these are people looking to get six-pack abs. Thanks for the advice, nadavs
Aha! Then it may be that people don't want to click on an affiliate link. They'll bypass it and go back to the SERP. Maybe you can try sources like social marketing or other means of bringing in the traffic. You can also cloak the links so they don't appear to be afiliate links. Something like http://www.great-info-products.com/Six-Pack-Abs/ which contains a redirect to the real destination page.
Although people were clicking (Google Analytics reports 39% CTR), I changed this now. Hopefully this will help. I'll keep you up with how it's going. Thank you very much. nadavs
The links still look like affiliate links (...php?tid=spai2). I meant a redirect that they can't see. If you do it this way then they'll get the SEO benefit of the link due to the 301 redirect, and your site visitor will be none the wiser. The only code in the page http://www.great-info-products.com/Abs/Six-Pack-Abs.php (which should be in the links) is below: <? header("HTTP/1.1 301 Moved Permanently"); header("Location: http://www.great-info-products.com/Abs/Six-Pack-Abs.php?tid=spai2"); header("Expires: 0"); exit; ?> If you do it this way then there is no indication of a URL parameter and it looks like the page is on your site. Like I said, it also passes the PR juice to the six pack abs site. That should do it.
Put some more content there, pictures, facts. It looks empty now, I wouldn't buy anything from there Think like a customer
Thank you for all the advice, guys. Anyway, I created an alternate version of the index page, called (surprisingly) index2.html (link: http://www.great-info-products.com/Abs/index2.html). I've set the website optimizer to test the pages against each other. Well, let's see how they perform now. nadavs
I honestly don't see what could be wrong with your LP. Maybe your campaign isn't performing well, but the page looks good! Alex
2nd even better. you COULD maybe emphasize more on the benefits..eg. that left box "how would you like to"..and then list all the benfits..i think it could be displayed more prominently, bigger font, maybe put this in the middle. Because you want the customer to see the benefits immediately. Also....first row on left and the middle basically say the same thing. then rather put them together and make the font bigger. Also..i noticed further below you're talking in the past "After a short order process we were taken to the download page ". "Muscles started to build" Oh...wait.i understand. You're talking as someone who tested the product. But i still would avoid "started to build"...like its something happened 10 years ago. I would rephrase it like "we tested it and we can confirm that your muscle WILL build." <---- something like that Its just semantics but it could make a difference
I changed the page again, now even I am almost convinced to buy it. A new campaign day starts soon, let's hope it works now. And one more thing: has any of you ever encountered problems with Google Analytics interfering with CB cookies? I really suspect that being another reason for no sales (and CB's own problems, as I read in other threads). Anyway, thank you for all the advice! I'll keep you informed. nadavs