I've signed on at Digitalpoint merely to make this post and hope it in the right place as I want to bring this to the attention of as many people as possible. (If there is a better place, can the moderators move it, thank you). I run a very basic site advertising our children's folk dance display team. Last week I received a Google alert stating it had been linked to by a Made For Advertising Dating site. I followed the link and found it appeared under two categories – 'Dating' and 'Sex'. Searching Google for 'sex+dating+town-name' brought our site up in the top 50 results. I eventually got it all removed. However for an unknown period our children's group was identified as somewhere to go for sex and dating opportunities. This episode results in a large amount of trouble for us. Whilst the probability that anything will happen is low, we cannot discount it. The reasoning is that whilst most people would recognise that the listing is a mistake, the type of person who we are fearful of, might see it as a pointer and follow it up in case there is an opportunity. We now have to cope with this mistake. Fundamentally, in the scramble to make money by scraping content and presenting it in any way that allows a site to host adverts, the webmaster gave no consideration to any possible side-effects. The listing occurred because the automated process that searched for and added websites to the MFA Dating site included the following errors: 1) the search-string set up did not look for complete words and identified any word with 'sex' in it (e.g. Essex) as sex related. 2) the logic for site selection was flawed in that it was assumed that any 'dancing' venue would provide a romantic opportunity for meeting people and could be added as a resource for dating. 3) there was no attempt to verify the nature of the site to exclude sites also containing other words (e.g. Children) – if the software is clever enough to make decisions to include based on word combinations, it should be clever enough to reject or hold for manual confirmation those that may result in unfortunate combinations. [ I had wondered whether the safe-surf and similar ratings would be useful for detection purposes (i.e. if the site 'does/does not contain' things you expect in the target slot resulting in a mismatch) ]. 4) there was no reporting mechanism to inform the web master which entries had been added for approval before or checking after publication. It is the nature of the internet that these things will occur, however with a little thought the worst combinations are avoidable and you won't end up with the worry of what the consequences of such a mistake might be. Please take all this into consideration when developing your business/website. If anyone can add to the list of potential errors and expand on it to spread the word (blogging?), a lot of people in the real world would be grateful. Thank you