In today’s world if you want digital growth then you must apply different methods to succeed in the digital world. Several companies use different methods to generate leads. However, all generation of leads depends upon different factors such as what is your target audience, demographic, gender, age, etc. However, if you are getting the number of leads and conversion is less then you need to replan your audience, demographic, gender, age, etc. Because it's a game of quality leads, if you are getting quality leads from your ad then the outcome from your ad will definitely be amazing. On the other side bad leads only waste your budget and also create hurt your business in different ways: Wasting your sales team's efforts on bad leads that don't convert it’s just a waste of time and resources and the output you will get is completely zero. Bad leads can easily disturb the performance of marketing data. That will limit to optimization of your ad campaigns. Types of ad lead fraud Bot Fraud:- It is the most prevalent ad fraud in CPC (Cost Per Click) and CPL (Cost Per Lead). The fraudsters use many bots that act like real users and commit click fraud. Moreover the use of most of the bot fraud in the case of social media such as by creating fake engagement and fake followers. In some other cases, bots fill the forms and fill the fake information into lead generation forms. In such types of frauds, the purpose of fraudsters is to disturb the attribute and exhaust the ad budget. Device Spoofing:- Device Spoofing is the way in which the same device mimics a different device. In device spoofing fraudsters use a device to generate fake leads and engagement by clicking on the ads. Incent Fraud:- This type of fraud is generally done by advertisers who use clickbait such as exciting offers, cashback, or only for first-time users. This type of ad has a high chance of becoming a victim of ad fraud most probably in the case of partnership with affiliates. Fake Account Using Disposable Numbers/Emails:- Many fraudsters use fake numbers as well as Emails to create fake accounts to commit fraud. This leads to a bad experience, wastage of leads, and incorrect metrics. Let’s check how lead validation protects your Ad Campaigns There was a time when digital advertisers didn't have enough sources to combat ad fraud but, now time has totally changed to sophisticated ad fraud detection solutions available in the market. That uses AI and ML capabilities that help to identify fraudulent activities in real-time in the CRM and mark the junk. That helps to avoid junk and helps to save the ad budget.