Little detail is provided as of yet about the Knol and Google AdSense[1] program. However, what remains clear is that Google is willing to let users post ads from their own accounts, on their own Knol pages, and make some sort of revenue stream. This is an interesting concept, and should continue to help Google, as they generate their revenue by serving these ads, and providing a massive network for accurate ad targeting. From: http://knol.google.com/k/-/-/si57lahl1w25/12# The original Author who first creates a given knol is by default an “Owner†of that knol with respect to administering and managing settings for that knol, including the ability to invite and remove other members of the Author Team, and the ability to change collaboration model options, copyright licensing options, AdSense options, and such other Owner administrative privileges as may be provided through the Service by Google in its sole discretion (together, the “Administrative Settingsâ€). Knol provides Owners the option of allowing Google-placed advertisements to appear alongside their knols through AdSense for Content, Google's content-targeted advertising program. This means that Owners do not select keywords or categories for ads on their knols. Instead, Google's servers determine what your knol is about and display the most relevant ads to your readers. Owners can apply for participation in the AdSense program on Knol by selecting this option in their Administrative Settings and signing up through the interface located there. Because an Owner of a knol both controls and is responsible for the AdSense account associated with a given knol, all distributions and payments resulting from a knol’s AdSense monetization will be directed to the knol Owner to whom the related AdSense account is linked, and not to any other members of an Author Team, without regard to any actual or potential joint copyright ownership or private contractual agreement among Author Team members.