The choice of keywords to use for your site should be a journey rather than an absolute. Using the Google Keyword Tool is a good way to find the keywords you want to use. The question is do you go for the keyword phrases with the highest search volume or do you pick lower volume keyword phrases. A new site with low PR and links should concentrate on the longer keyword phrases to have a better chance of getting hits. An example of this might me "Chrysler Wedding Cars Melbourne" which will let you target those looking for Chrysler Wedding Cars in Melbourne which helps to eliminate other brand of wedding cars and ones which aren't in Melbourne. As your site gets older and gets more links you should be trying to refocus the phrase to just "Wedding Cars Melbourne" which puts you in a bigger search pool and gives you access to customers not necessarily looking for a Chrysler car. In the end your aim will be you get your site place highly for the keyword phrase "Wedding Cars" which will give you heaps of hits and will include those who don't type in the location name Melbourne. If you tried setting your new site up just for a two keyword phrase you'll never get any hits. Your sites progression might look like this: Year 1 - tuned for a 4 word phrase Year 2 - lots of links built, PR up, optimise site for a 3 keyword phrase Year 3 - lots and lots of links and PR soaring, optimise site for a 2 keyword phrase. Year 4- High number of links and PR, and domain age should keep your site above the pack! If you try and jump ahead too soon you'll just get lost in the crowd!
Is this true? Can anyone second this? Does it really take 4 years to hit #1 on super competitive KW? I mean, it looks logical to me but I did not think it took this long.
NOOOOOOOOO!!!! 1st it depends on how competitive it is. Then, if you have enough backlinks you can pretty much rank #1 for anything.
No there is no reason the process should take 4 years. I think that is just an example schedule. For a less competitive niche you can probably do the whole process in under a year.
It is only an example of a competative market for those keywords. You can hit first page in a non competative market within a few weeks but the more competative it is the longer it is. Right now I think google is placing a lot of emphasis on domain age and it will take alot of links to get above them. Just look at any searches and you'll find old sites with average seo and next to no backlinks sitting up top!
I go for the major searched ones. The content (if good) will build many secondary keywords and the combination of those will drive "secondary" or "indirect" traffic to my site, until i get to the top. That is my strategy. Maybe, in some cases, i could point to a secondary keyword if i detect that i can be the king of those keyword easily and its good for my needs.