You can put the keyword in title, H1, a couple of times in content and also in anchor text for backlinks that you get for your website.
Here are few ethical tips to get first rank for that keywords: - Use that keyword (no stuffing) in title with proper sentence. (better you start your title with that keyword) - Use that keyword in meta description tag, make sure that it will have relevancy to your page content - Write content of the page with maximum keyword density 3-4 % (take care of keyword proximity and prominence) - get few very high valued back links from relevant sites (try to participate in blog, social networking sites, forums) you can easily achieve top 10 rankings within 2 months if your keyword is not more competitive.
Get yourself some relevant backlinks with anchor text containing the keyword you have already placed in the key areas of your webpage/blog.
The best is to write articles and submit to ezine using the methods above mentioned. If you notice, for all the keywords you type in google, you will most likely see ezine in the first or second page.
First thing you can search for some keywords here >> adwords.google.com/select/KeywordToolExternal Put your researched keywords on your meta title, description and keywords.