Is there any point in concentrating on keyphrases? or does google for instance just look at single words than phrases? always hear about keywords, but not so often hear about keyphrases
Keyphrases such as 3 or 4 worded keywords are called "Long tailed keywords" basically a compilation of words which make a short phrase or sentence. Long tailed keywords are always being referenced to as they are generally easier to rank for due to the little competition and if you can find some with high traffic it is a great source of traffic.
Usually when people refer to a 2 - 3 word phrase, they still call the phrase a keyword. So there is some confusion there. Many people do not differentiate between keywords and keyphrases. Both keywords and keyphrases are important. The search engines will look at which words are included in your links, but they will also give an extra boost for the specific keyphrase used as link anchor text.
I think we should to prefer Keyword Segregation in spite of Key phrases.....It depends on theme and search volume actually
One word keywords have to much competition so you should focus on key phrases(Longtail) and slowly work your way up to the one word keywords after you are generating traffic. Once you have enough traffic your visitors will help with building links.
I would say "keyphrases" are much more effective to concentrate on as a single keyword can, as already stated, be very competitive, but also provide much less targetted and qualified traffic. The more accurate the keyphrase is the better the traffic will convert. Its better to have 100 qualified and converting visitors per day than 1000 non-converting visitors.
i prefer keyphrases when your site is ranked high in some keyphrase then it will automatically get good search positon in that key word for example:i have a keyphrase "online bollywood movies" when it comes on google first page then the keyword "movies" will automatically get good position
In my mind keyphrases is more important and with keyphrases help you can get ranking faster than keywords.
One keywords are usually too hard to rank, so I prefer keyword phrases as it easier to rank, and helps target your traffic so it will convert on your website.
Keywords are single word keyword and key phrase is the combination of 3-5 words. It is very tough to get ranking for single keyword but it is easy to get ranking in search engines with long tail keywords or key phrases.
Exact match keyword phrases are very profitable. You write an article around the exact match keyword phrase because that is exactly what people have typed into Google.
Working for a single keyword has become just impossible. but if you can choose a good keyword phrase then it will work better. and your SEO result will be good. the single keyword has got too much popularity and also got a huge number of bogus sites. so the original buyers now try to find their products by searching for the long tail keywords or keyword phrases. that's why its getting popular day by day
Keyword phrases is the keyword used in 3-5 words just like, best application development. It is good used keyword in phase but not longer than 3 words, because single word is more difficult to ranking than phases. So I suggest used 2-3 words keyword. It is best.