SEO has evolved a lot over the last couple of years. Sure, Google makes little tweaks to the algorithm driving SEO all the time, but recent Panda and Penguin updates really changed the whole nature of SEO; penalizing a number of high profile sites for keyword loading and other shady SEO tactics. And, SEO is changing again. Search Engine Watch (one of my 2 favorite SEO websites) recently published a post entitled, “Keywords are Dead? Long Live Customer Intent“. It’s a great post and demonstrates the extent to which the new normal of Google search impacts the way you do business. What do you think about this issue?