I spend a lof time revamping some campaigns I am running for different products. I used wordtracker to come up with a very targeted list of keywords and wrote about 40 ad variations around those. The result I got almost 3000 very targeted keywords active. Wordtracker and Keyworddiscovery showed these keywords and phrases as quite popular for these products, but after a day of testing the result is more than disappointing. The number of impressions is very low - and I mean very low. So, am I too targeted or what is the issue? I only use phrase and exact match as options in my keyword lists. Should I rather go and add "broad" to the mix and that riskying to get less targeted traffic? Christoph
- Is this an existing/established adwords account or a new account? - Have you bid high enough to see impressions, or are your bids at the lowest possible value? H
Account is about 1.5 years old. Used on and off over the time. Pretty active in the last 8 weeks. My bids are high enough to get some impressions and I am seeing rankings between 4 and 8. Christoph
Check out your ads using the Ads Diagnostic Tool at https://adwords.google.com/select/DiagnosticTool and search for the keywords that aren't seeing any impressions. It may point you in the right direction. H