Keywords that a competitor is bidding for on adwords

Discussion in 'Google AdWords' started by KA1, Aug 7, 2007.

  1. #1
    Is there a way to figure out what keywords a competitor is bidding for on Google adwords?

    Thanks.
     
    KA1, Aug 7, 2007 IP
  2. ecentricNick

    ecentricNick Peon

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    #2
    Well, if you type that word into Google, and look through the sponsored results (including clicking the "more sponsored results" link) and your competitor is listed then you know they are bidding on that keyword.

    You may have to try the search at several times of the day, and repeat it a few times as they may not get shown every time.
     
    ecentricNick, Aug 7, 2007 IP
  3. Micromag

    Micromag Well-Known Member

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    #3
    keywordspy.com
    googspy.com
    SpyFu.com
     
    Micromag, Aug 7, 2007 IP
  4. magda

    magda Notable Member

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    #4
    have a look at spyfu
     
    magda, Aug 7, 2007 IP
  5. petyard

    petyard Well-Known Member

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    #5
    none is accurate....waste of time
     
    petyard, Aug 7, 2007 IP
  6. Micromag

    Micromag Well-Known Member

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    #6
    none is accurate... but is not a waste of time. ;)
     
    Micromag, Aug 7, 2007 IP
  7. CustardMite

    CustardMite Peon

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    #7
    Oh yes it is!:)

    Build your own keyword list - I would argue that the majority of advertisers on Adwords have no idea what they're doing, and that copying them would be unwise.

    I know it's a pain in the asp, but it's worth generating your own keyword list, based on what products/services you are offering.

    It's possible that you may miss a few possibilities, but you should certainly get the main drivers of traffic and conversions.

    And DEFINITELY don't worry about what they are bidding...
     
    CustardMite, Aug 7, 2007 IP
  8. Micromag

    Micromag Well-Known Member

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    #8
    No one is telling about just copy and paste the keywords there. I'm telling about take a look about new niches in terms of keywords for your campaign.

    Its a fact: If your competitor is bidding in determined positive ROI keywords and you are not: you are loosing money (or in other words: you are loosing the chance of win more money)

    Operationally, The procedure of adding new keywords to your campaign is very easy: Just go to spyfu.com, import your competitor keywords list and paste it into a new temp adgroup using AdWords Editor -- so you remove the duplicated keywords and you will have in this adgroup the keywords that your competitor is bidding and you are not, decide the keywords that you will use and discard the keywords that you think don't worth.

    If you do this procedure, I'm sure that you will find some new interesting keywords for your campaign.
     
    Micromag, Aug 7, 2007 IP
  9. KA1

    KA1 Well-Known Member

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    #9
    Thanks for all the replies so far.
     
    KA1, Aug 16, 2007 IP
  10. bigmarvloyal

    bigmarvloyal Active Member

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    #10
    That's not a fact at all.

    If you included this:

    "AND you learn how he is converting his clicks... right from the first moment to last... from front end to back end... then you might have a slight chance of copying his success"

    I'm not a fan of these spy tools for one simple reason:

    You are not learning how to market.

    Step back, learn how the game works, learn how to find the best keywords yourself.

    Then when the day comes, as it very likely will, when Google finds a way to stop the spy tools doing what they do (probably big G's number one priority as we speak:D) you will not be left out in the dry.

    Cheers

    Stewart
     
    bigmarvloyal, Aug 17, 2007 IP
  11. KA1

    KA1 Well-Known Member

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    #11
    Learnig about the market requires doing lots of research, such figuring out what keywords a competitor is bidding for on Google adwords & not necessarily to copy.
     
    KA1, Sep 17, 2007 IP
  12. mathpoints

    mathpoints Peon

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    #12
    keycompete & adgooroo
     
    mathpoints, Sep 17, 2007 IP
  13. speed100

    speed100 Peon

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    #13
    First you go and check your competitors ranking.It make no sense to spy someone who have Alexa 5mil ranking and is loosing money with PPC.Than you copy his keywords with whatever tool and just track your keywords and delete the non performing.Now you have quality campaign.(You need quality landing page too)
     
    speed100, Sep 18, 2007 IP
  14. Aaron111

    Aaron111 Well-Known Member

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    #14
    thats not a question it more of a I need more info :rolleyes:
     
    Aaron111, Sep 18, 2007 IP
  15. homebizbuilder

    homebizbuilder Peon

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    #15
    You can compile a huge keyword list using Adwords Keyword tool and then use AdSpyPro to check out which are the keywords and what are the bids for the keywords.
     
    homebizbuilder, Sep 18, 2007 IP
  16. Aaron111

    Aaron111 Well-Known Member

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    #16
    homebizbuilder sounds like you have the perfect tool to work with ADWORDS
    I would try this if I were KA1
     
    Aaron111, Sep 18, 2007 IP
  17. KA1

    KA1 Well-Known Member

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    #17
    Aaron111 If you have nothing to contribute to the thread, please try another section like the general chat.
     
    KA1, Sep 19, 2007 IP