Keywords should really be KeyPhrases ?

Hi Guys
I am new to this keywords thing.

As a manufacturer with a new unique product we want to drive traffic to our website (obviously)

On working on Google Adwords - everyone says target your keywords, but they really mean KeyPhrases, Don't They.

Our product is to do with coffee, (but its not coffee) its a coffee widget that no one has heard of.

So we cannot use Coffee as a keyword as that would never get found.

So we need top use keyword phrases, ie "Coffee widget great"
of "Coffee Widget does this"

I just think that Google and SEO people should use the term KeyPhrase, rather than keyword.

I mean nobody is going to search for "Cars"

 

Keywords and keyphrases refer to the same thing.

 

You're on target! Keyword phrases are most significant in driving traffic and common (generic) keywords will frequently hurt you.