In my SEO experience, a good keyword research and anchor text (keyword link to the website) is better than just promoting your website. How about you guys? How do you deal with keyword rankings of your websites?
I agree. Keyword research is one of the most important steps in your seo process. If you can't choose good keywords to try to rank well for, the rest of your efforts could be in vain. If you want to rank well for a competitive search term, it is crucial that you get links with that anchor text.
yes keyword research is the First step in organic SEO. after that you can start to Build Some anchor texts for your Targeted keywords. and those keywords should be come in your Title tags, H1, H2 Headings and after that 2 to 3 times in content. Eric
Keyword research and link research is the number one way of increasing SEO in my opinion. I have had cases where my link research has taken days and I only come up with a few good links, but those links pull my sites way to the top. The proof is in the pudding, put time into your research and it will surely pay off if you are doing it right. Good Luck!
I agree, but not to spend too much time on it, just enough to make sure you promote correctly and target words that are actually being searched for.
Both. Great SEO wins out in the long run. I recommend my clients do SEO to the max, but also use PPC until their keyword phrases start to rank well. Keyword research is incredibly important, but make sure you do not use the same anchor tag on every link to your site.