I'm wondering if what is more effective? I'm actually new to this and I wanted to have more idea on what could be the best step to take if I write articles for a certain company. How does keywords differ from tags?
keywords are words that are inside your article and link to and specific site of your client. that way it's more written on the internet so when someone types that word the page that will appear in the searcher is the page of your client. A tag is more what is related but it doesn't lead anywhere.