Keywords....Not Searched (sigh)

I now have the ability to create a hugh keyword list.

But...i see that there are many keywords that are not being searched in my Adgroups (sigh).


Will these affect my quality score?

What should i go with these kw's?


~T

 

Sure it will.Because you can't be highly relevant with 500+ keywords,try to put them in smaller adgroups.

 

good keywords are highly competitive so you gotta find some that are in between.

 

Thanks Mike...but you are making WAY TO MANY ASSUMPTIONS!

Each keyword is its own adgroup....

Anyway (yawns) ..the question was...."will unsearched kw's penalize my campagn or QS?"

and the second question "Mike" was..."what should be done with kw's that are not being seached?"

(Actually...you can forget the 2nd question)

thanks again....

~T

 

Sorry,didn't understood the question before.So,here is the answer...

Google doesn't say anything about "penalizing" you if you have unsearched keywords in your adgroup,but they recommend that you delete that keywords that are getting really low or no searches.

So delete that unsearched keywords because they maybe could "penalize" you only with a lower QS because your unsearched keywords can affect the adgroup keyword relevance.

Hope it helps now.

 

Hey Thanks very Much Mike,

I will delete all unsearched kw...and try to get those that are being searched...better results.

~T

 

low or no search volume keywords do not have a negative effect on your account unless QS is low or poor.

If it bothers you a lot then just remove them...