Hi, my keywords are not very popular and the keyword search results are zero for most of them. believe me they are the targetted keywords. but zero search results .. what should be next step in marketing my product. please advice
If the keywords got zero search results , how can it be popular then? Whatz the site you are targetting, If what you are saying is true, you might have hit a jackpot, create a site focussing on those keywords
well sarathy my site is about a software for attorneys....as we discussed in another thread......Immigration only
I use adwords mainly in Canada and the US. normally when I launch a campaign I duplicate it and run separate versions in the two countries. What I find is that I can comfortably use highly targeted ads in the US because of the sheer volume of traffic. The Campaigns generally work well with good search rates on exact matches for long tail keywords. In Canada I find that the only hits tend to be on broad matches and then not many of those. I found the solution was to keep releasing ever broader ad groups until I get something that works. For example I had one campaign that had 12 highly targeted ad groups which were all different varients of the same product. nearly all of the hits were broad match with some phrase match. there was a reasonable distribution of results across about 8 of these ad groups. After a while with less than optimum performance I added a more generic ad group. As soon as I did this I began getting a significant proportion of exact match hits and some volume. Not only that but the impressions in all the other ad groups dropped to almost nothing. It just proves that no one was searching for the long tail keywords in that market and my ad groups were just picking up on some broad matches. If no one is searching for the specific terms then broaden the keywords until you begin to get traffic. I did not delete my old ad groups as they will hopefully bring me cheaper traffic even though the quantity will be minimal. Hope that helps
Let me know how this works for you. Ive been having the exact same problem and its frusterating. I thought it would be better to target more detailed keywords because those searchers who are specific are more likely to buy because they know what they're looking for (or at least, thats what I thought). Broad keywords sounds...scary.
If you're going for broad match, keep a very close eye on your stats - the expanded match is VERY broad indeed. If you have 'popular' targeted keywords and are not getting impressions it could be simply that you're not bidding enough for potentially expensive terms - if they're really not being searched for, then you do need to widen your terms - use google's own keyword tool to get some more related search terms, or digitalpoints own tool, or something like Massive Keyword List Builder from ibizresearch but don't lose sight of the fact that the aim is to get targeted traffic, not just lots of visitors
Let me just clarify what I meant when I said that I resolve the issue by releasing ever broader ad groups. Let's say that I set up a campaign to sell widgets. I often structure the ad groups similar to this: Blue steel widgets red steel widgets yellow steel widgets blue alloy widgets red alloy widgets yellow alloy widgets This allows me to produce tightly knit keywords with relevant ads that resolve to the correct landing page. This is how we are led to believe we should do things and I agree that it is the best way. The approach generally works well for the high traffic environment of the US. When I release the same campaign in Canada I automatically have a market that is only one tenth the size so I know that I will get less traffic. What I find is that not only do I get less traffic but they search differently as well. I just plain don't get the hits on the long tail exact matches but all the ad groups pick up some broad matches. The solution I find is to then set up extra ad groups for: Steel widgets Alloy widgets When I do this the traffic on the original ad groups (red steel widgets etc.) drops off as the two new groups begin to hoover up all the impressions - including more phrase and exact matches. I do not use these broader ad groups in the US at all. No matter what I do I always set up my ad groups with all three match types for every keyword. Once it goes live I watch very carefully in the early stages and pause any keywords that do not perform. Sometimes I may turn some of these back on later if I am able to significantly improve the ad text over time. I also use lots of negative keywords at both the campaign and ad group level to minimise useless traffic. What I find interesting is that the US and Canada perform so differently. CTR's in the US are generally much higher than for the same ad in Canada. The same is true of conversions. In addition I can often release a Campaign in the US with all three match types on each keyword and just let it run for a week before touching anything. In Canada I have to watch very closely from the start and rapidly go through turning off lots of the broad and phrase match terms as they often attract large volumes of impressions that I don't even get in the US. Sometimes there is no logic to what works. I always start off with the really specific stuff and long tail keywords. I only go to more broad terms if there is no traffic in the long tail.
You can use google keyword external tool, go to the site-related keywords section and enter your ULR TO GET MORE relevant targeted keyword. Normally, I use this method to generate list of high targeted and relevant keywords. In addition, it also show you the search volume of that keyword.