One of their tutorials mentions searching your own About Us page for ideas on keywords to use in your campaigns. Has anybody found that the reverse is true? That is, loading up the About Us page with an intelligent density of keywords improves QS? OLD ABOUT US: We are a search marketing company, we promote products in order to make money, etc. NEW ABOUT US: We provide unbiased information about home equity loans, we have experience in the mortgage industry, blah blah... My gut reaction says yes, but does anybody have actual experience?
in theory it should help. think about this: - your quality score is determined also by you inbound links - the quality of your inbound links is determined also by the content of the page that links you, so if the content of the page that links you is related to your page the link quality is higher. - probably your about us page will have a link to the page you are advertising so if you modify your about page you are giving more value to that link (i really wish my english was better... hopefully you got the point anyway)
I've had a little success with it in the past, by carefully selecting words in text. Be careful not to load the text with too many tho.